Como a China cumpre as regras da OMC

Fonte: Asia Sentinel.

Antes de entrar na Organização Mundial do Comércio (OMC), em 2001, a China não permitia o funcionamento de empresas de marketing multinível (ou marketing de rede). Como parte dos acordos para garantir seu acesso à OMC, teve que legalizar a atividade. No entanto, tardou quatro anos em fazê-lo (2005) e o fez com severas limitações, como vemos neste trecho de uma reportagem do "Asia Sentinel":

"When Beijing joined the World Trade Organization in 2001, it agreed to allow direct selling but did not publish the enabling legislation until late 2005. The new rules reflect the continuing concern about independent organizations: the firms have to go on using retail outlets, from which their agents buy products and sell them to customers. They need official approval for each type of product they sell and the location of their sales networks.

Team payment, a key feature of the direct selling business elsewhere in the world, is not allowed. An agent earns a commission only according to his sales and cannot be paid for bringing in other agents and earning a commission on their sales: this is where the highest profits lie.

Direct sellers are not allowed to “spread superstition, sell erotic materials or encourage violence.” They cannot conduct training in government, military or school buildings.

This model, requiring heavy investment in shops and lengthy approval procedures, reduces much of the profit margin of direct selling."


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